Reputational Risk and Crisis Communication
Tutor-Led Class @ NGN250,000.00 per Participant
Online @ NGN230,000.00 per Participant
On-Site available on formal request
Venue: Workproskills Training Centres
Dates: Lagos (Aug. 10 - 14, 2026), Abuja (Aug. 24 - 28, 2026), Port Harcourt (Aug. 17 - 21, 2026), Ota (Sep. 7 - 11, 2026)
Time: 0900Hr - 1600Hr Daily
Course Overview
This 5-day course equips professionals with the tools and strategies to identify, assess, and manage reputational risk while building effective crisis communication plans. Participants will explore how reputational threats emerge, how they impact stakeholder trust, and how to respond swiftly and transparently during high-risk events.
The course covers media relations, social media risk, crisis response protocols, and brand protection strategies. Through simulations and case studies, participants will learn how to prepare for reputational shocks, communicate under pressure, and restore confidence in the aftermath of a crisis.
Learning Objectives
- Understand the drivers and consequences of reputational risk
- Identify early warning signals and stakeholder sensitivities
- Develop crisis communication plans and response protocols
- Manage media and public relations during adverse events
- Use social media monitoring and engagement tools
- Coordinate internal and external messaging under pressure
- Evaluate reputational recovery strategies and metrics
Who Should Attend
- Risk and compliance officers
- Corporate communications and PR professionals
- Crisis management teams
- Executives and board members
- Legal and governance professionals
Course Outline
Day 1 – Introduction to Reputational Risk
- Definition and scope of reputational risk
- Sources: conduct, ethics, operations, external events
- Stakeholder expectations and trust dynamics
Day 2 – Risk Identification and Monitoring
- Reputational risk indicators and dashboards
- Media and social media monitoring tools
- Internal reporting and escalation protocols
Day 3 – Crisis Communication Planning
- Building a crisis communication team
- Message development and approval workflows
- Communication channels and timing
Day 4 – Response Execution and Media Management
- Press releases and media briefings
- Social media engagement and control
- Managing misinformation and reputational attacks
Day 5 – Recovery and Case Studies
- Post-crisis evaluation and reputation rebuilding
- Case studies: corporate scandal, data breach, executive misconduct
- Group exercise: designing a reputational risk response plan
Course Details
Duration: 5 days
Time: 9:00 AM - 4:00 PM daily
Venue: Workmanskills Training Centres (Lagos, Abuja, Port Harcourt, Ota) + Virtual option
Fees & Inclusions
NGN250,000 per participant. Includes training materials, refreshments, certificate, and access to post-course resources.
Certification
Certificate of Completion in Reputational Risk and Crisis Communication issued by Workmanskills Consult.